The Assumptive Next-Step Close
Stop asking 'Do you want to buy?' and start asking which next step they prefer.
🎯 The Play
Yes/no questions invite ‘no’. Once you’ve confirmed fit, move the conversation to logistics with an either/or question: ‘Do you want delivery this Saturday or next Tuesday?’ ‘Should we put this in your name or both of yours?’ It respects their choice while assuming the decision they’ve already signaled.
🏁 End Result
Fewer stalled conversations at the end of a presentation and a cleaner path to paperwork. Only works if you've actually built value and confirmed fit first.
🧰 Steal It
- Confirm fit with 2–3 trial closes ('How does this feel compared to what you have now?').
- Pick two realistic logistic options (dates, colors, payment).
- Ask the either/or question, then stay silent.
- If they hesitate, ask 'What would need to be true to move forward today?'
- Never use it to skip discovery — it backfires when value isn't built.
Copy-paste AI prompt
I sell {product} at around {price}. Write 10 natural-sounding assumptive either/or closing questions I could use after a customer shows strong buying signals, plus 3 trial-close questions to use before them. Replace the {placeholders}. Works in ChatGPT, Claude, Grok, Gemini, etc.